Kelcie Willis, Cox Media Group National Content Desk
MINNEAPOLIS – Target has begun testing a new service for its popular Target runs — that is, quick trips to the store to pick up a few items.
According to an Oct. 2 news release, the retailer is testing out Drive Up, a service that allows customers to order something from Target and have it brought to their car by an employee.
To access the feature, users place an order on the free Target app and select the Drive Up option. The app will alert customers when their order is ready for pick-up. When en route to pick up the item, users can tap the “I’m on My Way” button.
Similar to Chick-fil-A’s app, users will be able to park in a designated spot and wait for an employee to come out with their order.
“Stopping for diapers and toilet paper may not be glamorous, but it’s still on a lot of our to-do lists,” Dawn Block, Target senior vice president of digital said in the release. “Drive Up is our latest effort to make it easier and faster for busy guests to conveniently get what they need, and simply get back to their day.”
The curbside pick-up serice is still in its testing phase. CNBC reported that it’s only avialbe at 50 locations in the region around the retailer’s Minneapolis headquaters.
For now, the Target app is only on iOS devices.