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Life cereal looks for new Mikey

Quaker Oats Company/PRNewswire

By: Natalie Dreier, Cox Media Group National Content Desk

Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it?

Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child to take Mikey’s chair at the breakfast table.

Parents with children between the ages of 4 and 8 can either upload a video to LifeCastingContest.com by April 27, or visit a live casting call at a handful of Walmart locations in the U.S., according to a company press release.

On Saturday, you can visit the Walmart located at 3250 Vineland Road in Kissimmee, Florida or the location at 2500 W. 95th Street in Evergreen Park, Illinois from 10 a.m. to 2 p.m.

Three other live tryouts were held April 6 in Charlotte, Los Angeles and Dallas.

All who enter the contest will be judged on acting, articulation and convincing delivery and finally, on-camera presence. The children will read from the official script that includes lines like “OK, fine I’ll try it,” according to Delish.

Up to three finalists will be announced in May to audition in Los Angeles for a chance to be part of the new ad campaign.

For more information, click here.

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