Black Friday is the biggest shopping day of the year.
But some people intentionally avoid the sales for a specific reason.
Some consumers have dubbed the day after Thanksgiving “Buy Nothing Day.”
According to Adbusters, an anti-consumerism magazine, the day has been acknowledged since the 1990s and is observed in an effort to protest consumerism.
The group encourages people to “keep in mind that an object will never make you happy” and to “take a stand against corporate domination” by not shopping and “rediscovering what it means to live freely.”
“Buy Nothing Day isn’t just about changing your habits for one day. It is about rediscovering what it means to live freely,” Adbusters says. “Join millions of us in over 60 countries on November 25, 2016, for Buy Nothing Day and see what it feels like to take a stand against corporate domination.”
The organization encouraged people to organize credit card cut ups and “zombie walks” through local malls.
Some people took to Twitter saying Black Friday is an ironic and commercialized day when people buy things they don’t need after celebrating the things they’re thankful for.
— Haleh Moravej (@HalehMoravej) November 25, 2016