National Consumer News

Today is Amazon Prime Day! Here are 3 ways to get the very best deals


By Charis Rebecca Brown,

If you’re a Prime Member, Amazon wants to offer you some great deals on Prime Day, which is Tuesday, July 12, this year.

But before you start buying, there are a few things you should know about the sale in order to get the very best deals.

What are the best deals on Amazon Prime Day?

Amazon has been pretty secretive about the deals it plans to offer beginning at midnight Pacific Standard Time on July 12. But in apress release, this is what the company had to say about the mega-sale that seems like a close cousin of Black Friday:

“Prime Day is a unique opportunity to discover new items and great deals, on top of our already low prices. Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in the U.S. we have nearly double the TV units compared to Black Friday and Cyber Monday combined,” said  Greg Greeley, Vice President Amazon Prime.

“Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals.”

Though some customers considered last years’ Prime Day somewhat of a letdown, the company plans to offer twice the number of deals it did last year. Upwards of 10,000 items will be on sale during this year’s Prime Day, with all the deals being listed here.

How to get a free trial of Prime

If you don’t have a membership to Amazon Prime, not to worry! You can get a free 30-day trial here. Also, if you’re a student, you can get a free 6-month trial here! (But, keep in mind, if you have already tried Prime before, you will not be able to get the free trial again on the same account.)

Be sure to enter a reminder in your phone or calendar to cancel before the free trial expires in case you decide it’s not for you. But, take advantage of all that Prime has to offer while you’re a member, including free streaming of TV shows, movies, and music, free Kindle books and free photo storage.

Bonus tip: If you know a friend or family member who has a Prime membership, you can log in to their account and enter your own payment source and shipping information to take advantage of the deals. You can even split the membership fee if you want to continue sharing the Prime account.

Check out these 3 ways to get the best deals on Amazon Prime Day!

1. Make a list, check it twice.

The same rule that applies to grocery shopping applies here: Plan to shop for what you need or want and avoid the lure of impulse buys. Make a list, and then pre-shop to see what the best deals are on the item right now. Write down the best prices and save the links. That way, you’ll have this information ready for when the deals go live!

2. Take advantage of additional deals.

There are already some great promotions Amazon is offering surrounding Prime Day. Here they are below!

3. ALWAYS price check.

It might be helpful to have several browser windows open to price check the items you plan to purchase once the sale goes live, as the truly great deals could sell out within minutes. Some sites you should probably price check include Jet, Walmart, BestBuy, eBay, Macy’s and Costco. You can also use to find the best price on a particular item, but keep in mind you may need to continue scrolling through the listings to find the best price on an item.

Sites like can help you take a look at pricing history to see if that item has ever been a lower price before, while browser extensions such as Invisible Hand and PriceBlink can show you competitor pricing right within your browser window.

But — and this is key — before you click “buy”, double check those prices again. Prices can change in an instant as other retailers try to compete with Amazon on Prime Day.

P.S. Walmart is offering great deals to compete with Amazon

Take for example Walmart. Walmart is offering some great deals to compete with Amazon, so be sure to search whatever you’re buying at too to see which site has the best price. Walmart’s $49 ShippingPass program allows shoppers to get free two-day shipping for half the price of Amazon Prime membership. Walmart is certainly trying to offer some formidable competition, especially during Amazon Prime Day.

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