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Parents are loving target’s ‘feeding station’


By Bob D’Angelo, Cox Media Group National Content Desk

A Target retail store in Braunfels, Texas, has unveiled a “feeding station” where parents can nurse or bottle-feed their babies in the middle of the store, the Huffington Postreported.

The station features comfortable seats, cushions, free nursing pads and a nursing pad for those mothers who prefer more privacy, the Huffington Post reported.

The Breastfeeding Mama Talk website, which also has a popular page on Facebook, recently shared a photo that pulled in 21,000 likes.

The Breastfeeding Mama Talk page also praised the fact that it’s conveniently located out in the open and not hidden away.

Target spokesperson Kristy Welker told The Huffington Post there are no immediate plans to roll out this feature in more locations, but that doesn’t rule out the possibility in the future.

“In late 2016, we began testing designated nursing rooms at two stores in Minnesota,” she said. “We will continue to evaluate guest feedback on this test to determine broader rollout to additional stores and we always appreciate hearing from our guests about how we can better meet their needs.”

Welker added that Target’s  breastfeeding policy, which applies to all stores, is part of a mission to make women feel comfortable inside the store.

“Fitting rooms are available for women who wish to breastfeed their babies privately, even if others are waiting to use the fitting rooms,” she said. “Guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable. Additionally, store leaders are empowered to make decisions that help meet the needs of the guests they serve, as our team did at the New Braunfels store.”

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