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New campaign will focus on the right time to turn car seats around

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By Bob D’Angelo, Cox Media Group National Content Desk

Most parents turn their child’s car seat facing forward too early, according to a new study by baby brand Chicco. The study shows that 72 percent of parents say they are uncomfortable talking to other parents about keeping their children riding in a rear-facing position, USA Today reported.

The American Academy of Pediatrics says all infants and toddlers should ride in a rear-facing seat until they are at least 2 or until they reach the highest weight or height allowed by their car safety seat manufacturer, USA Today reported. The CDC reports that 59 percent of car seats are misused in a way that could reduce effectiveness.

On Monday, Chicco launched TurnAfter2, a website aimed at spreading car seat safety information and celebrating those who follow the AAP guidelines.

In a C.S. Mott Children’s Hospital National Poll on Children’s Health conducted in 2011, 73 percent of parents reported turning their child forward-facing before age 2. More recent studies show lower percentages, but some still report nearly 25 percent of those polled switched too early, USA Today reported.

Daphne Oz, a celebrity ambassador for TurnAfter2, said that while parents receive advice on many child-raising issues, they are often left to guess what is best for their children.

“It’s not that scolding, mommy-shaming nonsense,” Oz told USA Today. “We can and should be each other’s resources especially if you see something that puts a child in harm’s way. This is a way for you not to be the bad guy.”

To participate, parents can share photos on social media using the hashtag #TurnAfter2.

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