USA Today reported that the perfume is a re-release of the same one the company sold in 2014, which Cheetos said was “wildly successful.”
But those with some extra money this year can spend $20,000 on “Eye of the Cheetah,” a jewelry set of earrings and a ring.
A total of 4.7 carats of what the site calls “a lavish orange sapphire” is set in the ring. The orange sapphire earrings total 2.89 carats and both have “over 190 black and white diamonds,” making the total for both earrings 3 carats.
“It’s really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand,” Ryan Matiyow, senior director of marketing at Cheetos told Mashable. “That’s really who would be the hyper target, I would say, for the jewelry set.”
As for who designed the pieces, Cheetos Director of Communication Kimberly Scott told Mashable that the team “partnered with a local designer here in the Dallas-Fort Worth area.”
Anyone interested in the unique Cheetos-themed items can visit the Cheetos Shop, where Mashable reported the items will be available until Dec. 31.